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This very informative Moz video and post is reposted here because we believe that it sheds light on a common problem of many small businesses and startups in the search-focused digital age: What can you do when your product or service has little or no search volume? If so few people are searching for you product or service, which keywords should you use for search engine optimisation? Is search engine optimisation worthwhile if this is the case? This is the simple answer: Search engine optimisation can definitely still work for your business. You just......

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It is easy to get bored and exhausted reading article after article about how to run your business, what you should focus on, how to think like an entrepreneur, etc. We believe that the future of consuming content online is either videos or podcasts. The learning Times gives these 10 advantages of podcasts that we definitely agree with: 1. Podcasts make information personal. In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it......

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Sneaky tricks to double email conversion Email marketing gives marketers and businesses an invaluable opportunity to  maintain a line of communication (a link) with website visitors , who have given us there email (as well as permission to communicate with them). Against a backdrop of 98% of website visitors never returning to a website, the opportunity that email marketing brings is a gem in the digital marketing toolbox that should not be wasted. Here we run our thoughts through the reasons email has to be part of your business’ digital marketing, where and how......

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Getting visitors to your website is challenging, however the hardest thing is getting them to buy. Checkout this slideshow for great ideas to find out why they are not buying: “Golden questions” that reveal exactly why your website’s visitors aren’t converting from Conversion Rate Experts There are many digital marketing techniques to get visitors to your website – organic and paid search, email, mobile advertising, social networks, etc. Most businesses find that very few visitors actually go on to buy a product or service when they get to their website.  I can honestly......

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Originally posted at: www.lifehack.org/articles/productivity/16-everyday-habits-of-highly-productive-people.html Comments: We agree with nearly all of the points in this article. However, we are not a great fans or advocates of making to-do-lists. Other than that, we will try my best to live the other ideas. BY KYLE B. HART Most articles about everyday habits offer only the overall, generic advice like: ‘go above and beyond,’ ‘get more organized,’ ‘respect others,’ etc. without offering any doable tricks or examples of what this actually looks like. What many of these articles fail to provide is applicable, basic tips that the......

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Rightly, businesses and marketers quaked in their boots when Google announced yet another change to the way it ranks websites on mobile search. The recent mobile-friendly algorithm update rolled out on 21st April is anticipated to lead to a significant loss of mobile search results rankings for business that are judged to be failing to give mobile consumers a less than positive website experience. The monumental significance attributed to this single Google update has seen it termed ‘mobile apocalypse’ and ‘mobilegeddon’, suggesting a seismic shift for online businesses. We should certainly pay......

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The Sales Gooses video is a brilliant metaphor for the pitfalls that many small business owners fall into especially when it comes to marketing your buisiness. Smallbiz-emarketing strongly believes there is a better way to think about and to do marketing. Read on to see what typically happens in small businesses and how you can save time, money and mental well-being with our marketing services. Marketing is everyone’s job All small businesses or start-ups quickly find that marketing is vital to attract potential customers to buy your product and services. However, limited......

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