How-to-Guides


4Ms Business Foundations Marketing post

4Ms Business Foundation Series – Part 4: Marketing That Sells Marketing is critical for any new business. Unless you have a killer location, how will customers know you exist? ..Consider new ways of growing the business, such as using social network marketing to draw traffic to your website and raise brand awareness (start with the biggest ones first: Facebook, LinkedIn, and Twitter). This form of marketing is essentially free and can help you to market your business for very little cost”. – Michael Evans Marketing is the one area that many start-up entrepreneurs (especially......

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11 Essential Ingredients very blog needs: infographic This blog post is curated from Rafal Tomal at CopyBlogger. I love it because it tells you quickly and simply, how to create a blog post that people will want to read and engage with. Remember that people are also more likely to share your post with their networks if it is well-written and helps readers to answer questions or issues they are dealing with. Getting a handle on blogs Business blogs provide resources to visitors in the form of content, advice, guides, reports, etc. The Atlantic states......

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How to make Money on the Internet We love this infographic from http://www.fastcompany.com. It outlines things businesses should do to increase their chances of making money on the Internet.  One of the best things about this infographic is that it is not preaching a get-rich quick scheme. Instead, this small business digital marketing infographic is really detailed, gives practical advice and contains some really useful insights you won’t find on other similar infographics on small business marketing strategies. We talk you through the digital marketing infographic as well, so that you don’t......

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It’s not what you write, it’s how you right it and how it looks – this is the key to great content marketing! This is a full repost of a great guide by Julie Neidlinger on the Coschedule.com blog. We loved it so much we shared it on social media and  just had to bring it to you on this blog too.  The guide does a brilliant job of making a complex subject (colour theory and psychology of colour) easy to understand and apply to benefit your business’ content marketing, web design,......

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“Really enjoyed reading this guide All new entrepreneurs & small business owners should read it I do recommend it!” Alexandra R. Setting the right price for your products and services can be challenging because you want to sell as much as possible and make as much profits as you can. At the same time, you don’t want to scare your potential customers away by being too expensive! Let’s face it, people decide to buy based on what goes on in their head – psychology that is defined  by Oxford Dictionaries as”the scientific......

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Rand Fiskin at Moz made these comments to describe today’s modern marketers who are required to possess the range of skills outline in the following picture. Rand had this to say about t-shaped marketers: T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. There’s 4 in particular that I’ve seen at Moz (and at other......

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Comments: We usually recommend remarketing marketing messages to visitors to clients’ websites (and visitors that have clicked through on adverts) because these visitors have shown a strong interest in the business’ products or services and they may not convert on their first visit – These are typically the customers that the business is targeting! Remarking is a great way to show these visitors further tailored marketing messages on other websites as they browse the Web.  Remarking is full of risks, when done correctly however, it can lead to more sales and bigger......

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The commerce customer lifecycle podcast series Comments: It is vital that small businesses have good basic knowledge of digital marketing whether you are going to do marketing yourself or outsource marketing. We think this podcast series is a great place to get that knowledge!This post brings you unmissable digital marketing podcasts by Shopify Partners for small businesses that want to build a profitable online business. Each podcast is roughly 40 minutes in length. In Part I of “The Ecommerce Customer Lifecycle,” focuses our attention on the “acquisition” phase and asked the question: “How......

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Comment: Small businesses employ the highest number of people in the UK and drive most of our economic growth. For entrepreneurs, starting your own businesss can enable you to be freed from working for someone else for little reward. At the same time you can get the financial freedom you have always dreamed of, achieve your dreams and make a massive difference to many people. Starting a business is not always easy however, and the road to success can be bumpy, challenging, lonely and expensive. The first step though is to get......

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Sneaky tricks to double email conversion Email marketing gives marketers and businesses an invaluable opportunity to  maintain a line of communication (a link) with website visitors , who have given us there email (as well as permission to communicate with them). Against a backdrop of 98% of website visitors never returning to a website, the opportunity that email marketing brings is a gem in the digital marketing toolbox that should not be wasted. Here we run our thoughts through the reasons email has to be part of your business’ digital marketing, where and how......

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