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4Ms Business Foundations Marketing post

4Ms Business Foundation Series – Part 4: Marketing That Sells Marketing is critical for any new business. Unless you have a killer location, how will customers know you exist? ..Consider new ways of growing the business, such as using social network marketing to draw traffic to your website and raise brand awareness (start with the biggest ones first: Facebook, LinkedIn, and Twitter). This form of marketing is essentially free and can help you to market your business for very little cost”. – Michael Evans Marketing is the one area that many start-up entrepreneurs (especially......

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Interview with Eddie Barnes, Founder & Managing Director BJIC Insurance Eddie Barnes started his career in the Lloyds of London (https://www.lloyds.com/)  insurance market and over a period of 35 years has been a director of various insurance broking companies including Managing Director of SRS.  They are specialists in insuring the risks emanating from corporate finance transactions. For the last 10 years, Eddie has owned Insurance Brokerage, BJIC Ltd, based in Redhill where his skilled team of 10 people provide commercial insurance for all your business requirements. Married with four children, two still......

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Interview with Damian Culhane Damian is a professional Chartered Manager with over 30 years experience in business. There are few more qualified and experienced people in running companies than Damian, as you will see from this shortened description of the management roles he has held:He started out as a management trainee at Marks & Spencer, then spent some years working in the property sector before moving on to managing a territory for to Walker’s Crisps’ Fast Moving accounts sector. His next role managing national accounts for the Swan He started out as......

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Co-founder of Shiloh PR( http://shilohpr.com) in 2013, Evadney Campbell MBE is a very busy lady who has achieved enormous success in the media world. Her company provides specialist Public Relations for businesses that want to access the Afro-Caribbean market in the UK and worldwide, as well as specialist PR training for Afro-Caribbean businesses. She is an internationally-renowned trainer and speaker on Marketing and Public Relations. As if delivering public relations training, workshops, campaigns and consultancy are not enough, Evadney is also the Executive Director of Sterling Business Network’s Croydon branch that hold’s fortnightly......

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As digital marketing consultants, we know how important the right images are to business’ marketing campaigns! Often, stock images won’t do because they do not always convey the right view for business. Furthermore, people scorn at stock photographs for all sorts of reasons. For a professional look that captures your business in the best light, Professional photography may be the only answer. This excellent guest post by John Ferguson explains how to get the right photographer to capture expert images for any business.  Simple Strategies to get Perfect Professional Photography for Business......

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Derek Williamson is Managing Director and Founder at Goddards Accountancy in Surrey. He is the master of all things concerning accounting and tax! He is a committee member for the Woking branch of the Federation of Small Businesses, under Antonio Falco’s leadership. He is also a government adviser on Accountancy and Tax Affairs. Derek’s passion is Cloud accounting for business because of the many benefits it brings. You will find him beekeeping at the weekends, gardening in his allotment or scuba diving in exotic waters somewhere. Derek’s insights into the present and......

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Dawn Wilson founded Perfect Taste by Wilson2Wilson, a Caribbean funeral catering business, in 2009. Don’t be fooled by the business name because they provide catering for a wide range of events from birthday parties to weddings and outdoor festivals. The family-run business comprises Dawn and her Husband as well as their children and other family members. They produce alcoholic and non-alcoholic fruit punch for events and special occasions like Christmas as well. Dawn is passionate about spending time with family and friends. You will find her at a family get-together when she is......

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  Louise Camby has a portfolio career as a Creative Producer, Voice Over artist and Forever Living Business Owner. She founded Voice Productions – a company that provides services that help people perform at their best in media engagements, voice overs in media projects and production of presentation materials. She is also CEO of a social enterprise business network called BRAVO Events which organises networking events and an annual choir concert called Choiroke (named by Louise) as the event is a part concert and part audience participation – Karaoke with Choirs. Louise......

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  Winston has been in the construction business for seventeen years following his role as an engineer. He is highly ambitious and enthusiastic about life, work and making a difference. In fact Winston is in the process of setting up a care home for the elderly in the UK as well as planning to start a safari travel business to African countries. His current business, Streatham Wells Heating and Plumbing Services, based in Streatham, South London provides professional building and maintenance services in domestic homes and commercial premises. Winston is passionate about......

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  Mary Jane is Founder and CEO of Conscious Cocoon, a truly unique and innovative coaching service for shy and introverted entrepreneurs to find their inner confidence and portray a confident persona to potential customers, existing clients, partners and investors. Displaying confidence also leads to better work performance and more productivity at work. She is passionate about making a difference and leaving the world a better place than when she came into it. She lives by the admirable principles of taking care of yourself and prioritising fun in your working life. In......

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