Advice


Rand Fiskin at Moz made these comments to describe today’s modern marketers who are required to possess the range of skills outline in the following picture. Rand had this to say about t-shaped marketers: T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. There’s 4 in particular that I’ve seen at Moz (and at other......

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Comments: We usually recommend remarketing marketing messages to visitors to clients’ websites (and visitors that have clicked through on adverts) because these visitors have shown a strong interest in the business’ products or services and they may not convert on their first visit – These are typically the customers that the business is targeting! Remarking is a great way to show these visitors further tailored marketing messages on other websites as they browse the Web.  Remarking is full of risks, when done correctly however, it can lead to more sales and bigger......

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The commerce customer lifecycle podcast series Comments: It is vital that small businesses have good basic knowledge of digital marketing whether you are going to do marketing yourself or outsource marketing. We think this podcast series is a great place to get that knowledge!This post brings you unmissable digital marketing podcasts by Shopify Partners for small businesses that want to build a profitable online business. Each podcast is roughly 40 minutes in length. In Part I of “The Ecommerce Customer Lifecycle,” focuses our attention on the “acquisition” phase and asked the question: “How......

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Comment: Small businesses employ the highest number of people in the UK and drive most of our economic growth. For entrepreneurs, starting your own businesss can enable you to be freed from working for someone else for little reward. At the same time you can get the financial freedom you have always dreamed of, achieve your dreams and make a massive difference to many people. Starting a business is not always easy however, and the road to success can be bumpy, challenging, lonely and expensive. The first step though is to get......

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We really like this article because its key message – ask your customers – works for very business. We think you will find it useful to get more customers and sell more. Read on to find out why you should listen to your customers to work out what you can do to get more conversions. My Top 1 List of Experts You Should Listen To  July 27, 2015 Simon Thomas  I’m going to tell you a story (a short one). Not long ago I was thinking of going to a football match (one of......

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Sorry Excuses For Not Doing Marketing & 5 social marketing myths busted Marketing is the fuel that for businesses to get in front of potential customers and be seen. After all, if people do not know about your business and your great products or services, they will not buy from you. You can look at the mistake of overlooking marketing like a car designer designing a car engine without a plan for the fuel that it will run on. Sadly, too many small businesses do not invest enough in their marketing. As a......

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This very informative Moz video and post is reposted here because we believe that it sheds light on a common problem of many small businesses and startups in the search-focused digital age: What can you do when your product or service has little or no search volume? If so few people are searching for you product or service, which keywords should you use for search engine optimisation? Is search engine optimisation worthwhile if this is the case? This is the simple answer: Search engine optimisation can definitely still work for your business. You just......

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It is easy to get bored and exhausted reading article after article about how to run your business, what you should focus on, how to think like an entrepreneur, etc. We believe that the future of consuming content online is either videos or podcasts. The learning Times gives these 10 advantages of podcasts that we definitely agree with: 1. Podcasts make information personal. In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it......

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Sneaky tricks to double email conversion Email marketing gives marketers and businesses an invaluable opportunity to  maintain a line of communication (a link) with website visitors , who have given us there email (as well as permission to communicate with them). Against a backdrop of 98% of website visitors never returning to a website, the opportunity that email marketing brings is a gem in the digital marketing toolbox that should not be wasted. Here we run our thoughts through the reasons email has to be part of your business’ digital marketing, where and how......

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Getting visitors to your website is challenging, however the hardest thing is getting them to buy. Checkout this slideshow for great ideas to find out why they are not buying: “Golden questions” that reveal exactly why your website’s visitors aren’t converting from Conversion Rate Experts There are many digital marketing techniques to get visitors to your website – organic and paid search, email, mobile advertising, social networks, etc. Most businesses find that very few visitors actually go on to buy a product or service when they get to their website.  I can honestly......

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