Small Business


Welcome to the second instalment of the 4M series on business foundations for small business and start-ups today. The series kicked off with the post that examined Business Models (structure) for Today’s Start-ups, last month. You can see that part 1 post HERE. We ended part 1 recommending that today’s start-ups and small businesses should adopt lean/flat business structures. Anyone can be a good manager, right? After all, we have all had managers, right? Wrong. This post examines the right approach and qualities for managing modern small businesses in the digital age......

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This blog post is curated from Inbound Rocket. I love it because choosing a name for your business is often one of the hardest tasks for start-ups. This single task often leads to much procrastination and lost time. An even worse fate is choosing the wrong name, which then has to be changed after the business has started trading. This can be costly in a lot of ways including brand identity, marketing materials, and stationary like business cards. This post walks entrepreneurs and small business owners through the steps to choose the right business name......

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Small Business Digital Marketing Services video This is a brief introduction video to www.smallbiz-emarketing.com’s digital marketing services for small businesses and start-ups in Croydon, London, Surrey and surrounding areas. We hope you agree that this video works like a picture that says a thousand words, only better! On Youtube, you will find several Digital Marketing services videos in all shapes, forms and sizes. We love the video because it does an amazing job of telling our story in under 90 seconds. After watching our digital marketing services video, a contact fedback recently......

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I found this video by Problemio on Youtube and was amazed by the awesome practical and easy to do suggestions to find out if your business idea has a good chance of being successful – this is something that every entrepreneur must do before launching their startup business, otherwise your are very likely to lose a lot of money very quickly. Doing your research could also give you valuable ideas to improve your products and services to raise your chances of succeeding. Simple Strategies to Test your BIG Startup Idea Many entrepreneurs start......

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11 Essential Ingredients very blog needs: infographic This blog post is curated from Rafal Tomal at CopyBlogger. I love it because it tells you quickly and simply, how to create a blog post that people will want to read and engage with. Remember that people are also more likely to share your post with their networks if it is well-written and helps readers to answer questions or issues they are dealing with. Getting a handle on blogs Business blogs provide resources to visitors in the form of content, advice, guides, reports, etc. The Atlantic states......

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4Ms of Business Foundations Series – part 1: Business models “As a new or potential business owner, you have the advantage of getting it right the first time with the four Ms common to all businesses regardless of size: Model, Management, Marketing, and Money” – Michael Evans As a Digital Marketer, I have quickly learned that my best clients are those with good businesses. The first key element of this is setting up a business with the right foundations. After all, you would not expect a house built on quicksand without the......

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How to make Money on the Internet We love this infographic from http://www.fastcompany.com. It outlines things businesses should do to increase their chances of making money on the Internet.  One of the best things about this infographic is that it is not preaching a get-rich quick scheme. Instead, this small business digital marketing infographic is really detailed, gives practical advice and contains some really useful insights you won’t find on other similar infographics on small business marketing strategies. We talk you through the digital marketing infographic as well, so that you don’t......

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Whether it’s a conference, product launch, dance performance, coffee morning, training session or Christmas Party, our worst nightmare is that no one turns up to our event. We need people to come to our business events for them to be successful. We achieve nothing if there are no bums on seats! Furthermore, having too few or no audience is damaging for morale and could end up costing you a lot of money. Here we look at seven top tips to generate interest and maximise the number of people to fill any business......

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  This post was originally written by a good friend of mine, Simon Thomas, an expert digital marketer and whizz at data analysis. It is reposted here (with minor edits) with his permission. You can see the original post on the Bubblechamber Digital website. When you undertake your marketing activity, do you know exactly how much money you make from it?   If the answer’s yes (and you’re not delusional), I bow down to you.  You are a rare and precious creature. For most of us most of the time, it’s tricky to......

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It’s not what you write, it’s how you right it and how it looks – this is the key to great content marketing! This is a full repost of a great guide by Julie Neidlinger on the Coschedule.com blog. We loved it so much we shared it on social media and  just had to bring it to you on this blog too.  The guide does a brilliant job of making a complex subject (colour theory and psychology of colour) easy to understand and apply to benefit your business’ content marketing, web design,......

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