Small Business


“Really enjoyed reading this guide All new entrepreneurs & small business owners should read it I do recommend it!” Alexandra R. Setting the right price for your products and services can be challenging because you want to sell as much as possible and make as much profits as you can. At the same time, you don’t want to scare your potential customers away by being too expensive! Let’s face it, people decide to buy based on what goes on in their head – psychology that is defined  by Oxford Dictionaries as”the scientific......

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All businesses have to set prices. Whether you sell clothing food, luxury cars, business services, or charitable services establishing the right price for your business is a thorny issue. The price challenge arises out of the need to sell as much as possible in order to make maximum profits without pricing potential customers out by being so expensive that no one wants to buy from you. I frequently come across small business and start-up clients who seem happy to continue making the same mistakes with pricing over and over again. Here we......

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So you have set up your website and installed anti-virus and spyware software for your business computers. Is that enough security for your online small business’ to meet your legal duties? Sadly for many small businesses and start-ups, the answer is No! Recent high-profile data thefts show that that consumers are right to be extremely worried about whether personal information is safe with large online businesses that spend a lot of money on information security. Online shoppers trust small ecommerce businesses even less. Here, we look at why protecting customers’ information is......

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Everyday, we see many small businesses that still do not have a website in 2015. The culprits cover the small business spectrum, for example,  builders, electrician, dentists, dry cleaners, fancy dress costume, dog groomers, hairdresser and clothing retailers. This is awfully tragic for a business like us that exists specifically to help these types of local small businesses to sell more and make more profits by taking advantage of all the Web has to offer. These local small service businesses appear to wrongly believe that an online presence and digital marketing will......

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Rand Fiskin at Moz made these comments to describe today’s modern marketers who are required to possess the range of skills outline in the following picture. Rand had this to say about t-shaped marketers: T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. There’s 4 in particular that I’ve seen at Moz (and at other......

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Comments: We usually recommend remarketing marketing messages to visitors to clients’ websites (and visitors that have clicked through on adverts) because these visitors have shown a strong interest in the business’ products or services and they may not convert on their first visit – These are typically the customers that the business is targeting! Remarking is a great way to show these visitors further tailored marketing messages on other websites as they browse the Web.  Remarking is full of risks, when done correctly however, it can lead to more sales and bigger......

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The commerce customer lifecycle podcast series Comments: It is vital that small businesses have good basic knowledge of digital marketing whether you are going to do marketing yourself or outsource marketing. We think this podcast series is a great place to get that knowledge!This post brings you unmissable digital marketing podcasts by Shopify Partners for small businesses that want to build a profitable online business. Each podcast is roughly 40 minutes in length. In Part I of “The Ecommerce Customer Lifecycle,” focuses our attention on the “acquisition” phase and asked the question: “How......

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Comment: Small businesses employ the highest number of people in the UK and drive most of our economic growth. For entrepreneurs, starting your own businesss can enable you to be freed from working for someone else for little reward. At the same time you can get the financial freedom you have always dreamed of, achieve your dreams and make a massive difference to many people. Starting a business is not always easy however, and the road to success can be bumpy, challenging, lonely and expensive. The first step though is to get......

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We really like this article because its key message – ask your customers – works for very business. We think you will find it useful to get more customers and sell more. Read on to find out why you should listen to your customers to work out what you can do to get more conversions. My Top 1 List of Experts You Should Listen To  July 27, 2015 Simon Thomas  I’m going to tell you a story (a short one). Not long ago I was thinking of going to a football match (one of......

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Sorry Excuses For Not Doing Marketing & 5 social marketing myths busted Marketing is the fuel that for businesses to get in front of potential customers and be seen. After all, if people do not know about your business and your great products or services, they will not buy from you. You can look at the mistake of overlooking marketing like a car designer designing a car engine without a plan for the fuel that it will run on. Sadly, too many small businesses do not invest enough in their marketing. As a......

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