Startups


Julia Cheeseman Starfish Admin Services

Interview with Julia Cheeseman (Founder & Owner of Starfish Admin Services) Julia founded Starfish Admin Services Ltd (Starfish) in April 2016 with the single mission to unlock time for small business owners. As a small business owner herself, she recognises that there are so many demands upon your time, often with conflicting priorities. Starfish enables you to take control and do what you love most.   They provide expertise in administrative tasks such as quotations, invoicing, book keeping and diary planning through to email, social media and call management.  Starfish provides these flexible solutions......

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Reality of life for Digital Marketing Apprentice

Reality of a Small Business Digital Marketing Apprentice   Welcome to my first article where I will be discussing my experience and thoughts as a Digital Marketing Apprentice. I will also be talking about our Digital Marketing Consultancy, what we do, our processes and the results of our operations. This blog will also be a good insight for people who may be thinking of applying to become an apprentice under the Apprenticeship Scheme and for those that are looking for services from us but need a little motivation and incentive to make the......

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4Ms Business Foundations Marketing post

4Ms Business Foundation Series – Part 4: Marketing That Sells Marketing is critical for any new business. Unless you have a killer location, how will customers know you exist? ..Consider new ways of growing the business, such as using social network marketing to draw traffic to your website and raise brand awareness (start with the biggest ones first: Facebook, LinkedIn, and Twitter). This form of marketing is essentially free and can help you to market your business for very little cost”. – Michael Evans Marketing is the one area that many start-up entrepreneurs (especially......

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As digital marketing consultants, we know how important the right images are to business’ marketing campaigns! Often, stock images won’t do because they do not always convey the right view for business. Furthermore, people scorn at stock photographs for all sorts of reasons. For a professional look that captures your business in the best light, Professional photography may be the only answer. This excellent guest post by John Ferguson explains how to get the right photographer to capture expert images for any business.  Simple Strategies to get Perfect Professional Photography for Business......

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They say perfect things come in small packages. So here’s a ‘short a but sweet’ Guest post from one of our partners that sheds light on how to make your business memorable to potential clients and partners! Enjoy So what makes a good company and what do you need to do to get started? – Interesting question!   Good businesses engage and captivate their customers. As a customer, you only want to buy from people you trust. Trust is built up over time but first impressions also count. So, let’s talk about......

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Am I the product of one dominant cultural influence or perhaps a mixed hybrid version of common beliefs and approaches of the two?   The Oxford Dictionary defines cultures as ‘The ideas, customs, and social behaviour of a particular people or society’. Coggins goes further in stating that ‘Culture is the values, attitudes, and ways of doing things that a person brings with them from the particular place where they were brought up as a child. By definition, culturally, I am a confused nomad as I have been brought up in two......

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The Importance of Teams, Why the Best Leaders Cultivate Them & Making Teams Work Note: Mark Suster originally published this post on April 17, 2016. I am reposting most of it here because the content is relevant to most of our small businesses. Getting our teams to work efficiently and more is challenging. When doing teamwork properly, the results are transformative and much more than the sum of the individual parts. Never one to just raise a topic, I have added extensively to the original to give actionable strategies to make teams work......

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4Ms of Business Foundation Series – Part 3: Money – 14 Top ways to fund Start-ups   Welcome to the third instalment of the 4Ms of business foundation series. The first article examined Business Models for the digital economy. If you missed it, see it HERE. The second part of the series looked at Management Models. See it HERE. The final post in the pack will shed light on Marketing for small businesses. So be sure to check in on next month’s update. Access to money drives the small business economy. Without......

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Here’s a Guest post following a request I received by email to share it with you. I think it is interesting reading for our wonderful subscribers, so here it is. Enjoy! How Small Businesses and Startups Can Stay Competitive and Close Big Deals Guest post by Danny Wong  Originally in Small Business (November 16, 2015)  Lean businesses have an advantage over their larger counterparts: They can move fast and innovate, which affords them a competitive edge in negotiations. With a smart approach to sales and thrifty marketing strategies, they’re empowered to do more with less. Furthermore,......

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This blog post is curated from Inbound Rocket. I love it because choosing a name for your business is often one of the hardest tasks for start-ups. This single task often leads to much procrastination and lost time. An even worse fate is choosing the wrong name, which then has to be changed after the business has started trading. This can be costly in a lot of ways including brand identity, marketing materials, and stationary like business cards. This post walks entrepreneurs and small business owners through the steps to choose the right business name......

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