Startups


I found this video by Problemio on Youtube and was amazed by the awesome practical and easy to do suggestions to find out if your business idea has a good chance of being successful – this is something that every entrepreneur must do before launching their startup business, otherwise your are very likely to lose a lot of money very quickly. Doing your research could also give you valuable ideas to improve your products and services to raise your chances of succeeding. Simple Strategies to Test your BIG Startup Idea Many entrepreneurs start......

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11 Essential Ingredients very blog needs: infographic This blog post is curated from Rafal Tomal at CopyBlogger. I love it because it tells you quickly and simply, how to create a blog post that people will want to read and engage with. Remember that people are also more likely to share your post with their networks if it is well-written and helps readers to answer questions or issues they are dealing with. Getting a handle on blogs Business blogs provide resources to visitors in the form of content, advice, guides, reports, etc. The Atlantic states......

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4Ms of Business Foundations Series – part 1: Business models “As a new or potential business owner, you have the advantage of getting it right the first time with the four Ms common to all businesses regardless of size: Model, Management, Marketing, and Money” – Michael Evans As a Digital Marketer, I have quickly learned that my best clients are those with good businesses. The first key element of this is setting up a business with the right foundations. After all, you would not expect a house built on quicksand without the......

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How to make Money on the Internet We love this infographic from http://www.fastcompany.com. It outlines things businesses should do to increase their chances of making money on the Internet.  One of the best things about this infographic is that it is not preaching a get-rich quick scheme. Instead, this small business digital marketing infographic is really detailed, gives practical advice and contains some really useful insights you won’t find on other similar infographics on small business marketing strategies. We talk you through the digital marketing infographic as well, so that you don’t......

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  This post was originally written by a good friend of mine, Simon Thomas, an expert digital marketer and whizz at data analysis. It is reposted here (with minor edits) with his permission. You can see the original post on the Bubblechamber Digital website. When you undertake your marketing activity, do you know exactly how much money you make from it?   If the answer’s yes (and you’re not delusional), I bow down to you.  You are a rare and precious creature. For most of us most of the time, it’s tricky to......

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“Really enjoyed reading this guide All new entrepreneurs & small business owners should read it I do recommend it!” Alexandra R. Setting the right price for your products and services can be challenging because you want to sell as much as possible and make as much profits as you can. At the same time, you don’t want to scare your potential customers away by being too expensive! Let’s face it, people decide to buy based on what goes on in their head – psychology that is defined  by Oxford Dictionaries as”the scientific......

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All businesses have to set prices. Whether you sell clothing food, luxury cars, business services, or charitable services establishing the right price for your business is a thorny issue. The price challenge arises out of the need to sell as much as possible in order to make maximum profits without pricing potential customers out by being so expensive that no one wants to buy from you. I frequently come across small business and start-up clients who seem happy to continue making the same mistakes with pricing over and over again. Here we......

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Everyday, we see many small businesses that still do not have a website in 2015. The culprits cover the small business spectrum, for example,  builders, electrician, dentists, dry cleaners, fancy dress costume, dog groomers, hairdresser and clothing retailers. This is awfully tragic for a business like us that exists specifically to help these types of local small businesses to sell more and make more profits by taking advantage of all the Web has to offer. These local small service businesses appear to wrongly believe that an online presence and digital marketing will......

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Rand Fiskin at Moz made these comments to describe today’s modern marketers who are required to possess the range of skills outline in the following picture. Rand had this to say about t-shaped marketers: T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. There’s 4 in particular that I’ve seen at Moz (and at other......

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Comments: We usually recommend remarketing marketing messages to visitors to clients’ websites (and visitors that have clicked through on adverts) because these visitors have shown a strong interest in the business’ products or services and they may not convert on their first visit – These are typically the customers that the business is targeting! Remarking is a great way to show these visitors further tailored marketing messages on other websites as they browse the Web.  Remarking is full of risks, when done correctly however, it can lead to more sales and bigger......

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