Tag: small business marketing Croydon Surrey London


4Ms Business Foundations Marketing post

4Ms Business Foundation Series – Part 4: Marketing That Sells Marketing is critical for any new business. Unless you have a killer location, how will customers know you exist? ..Consider new ways of growing the business, such as using social network marketing to draw traffic to your website and raise brand awareness (start with the biggest ones first: Facebook, LinkedIn, and Twitter). This form of marketing is essentially free and can help you to market your business for very little cost”. – Michael Evans Marketing is the one area that many start-up entrepreneurs (especially......

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They say perfect things come in small packages. So here’s a ‘short a but sweet’ Guest post from one of our partners that sheds light on how to make your business memorable to potential clients and partners! Enjoy So what makes a good company and what do you need to do to get started? – Interesting question!   Good businesses engage and captivate their customers. As a customer, you only want to buy from people you trust. Trust is built up over time but first impressions also count. So, let’s talk about......

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11 Essential Ingredients very blog needs: infographic This blog post is curated from Rafal Tomal at CopyBlogger. I love it because it tells you quickly and simply, how to create a blog post that people will want to read and engage with. Remember that people are also more likely to share your post with their networks if it is well-written and helps readers to answer questions or issues they are dealing with. Getting a handle on blogs Business blogs provide resources to visitors in the form of content, advice, guides, reports, etc. The Atlantic states......

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Whether it’s a conference, product launch, dance performance, coffee morning, training session or Christmas Party, our worst nightmare is that no one turns up to our event. We need people to come to our business events for them to be successful. We achieve nothing if there are no bums on seats! Furthermore, having too few or no audience is damaging for morale and could end up costing you a lot of money. Here we look at seven top tips to generate interest and maximise the number of people to fill any business......

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It’s not what you write, it’s how you right it and how it looks – this is the key to great content marketing! This is a full repost of a great guide by Julie Neidlinger on the Coschedule.com blog. We loved it so much we shared it on social media and  just had to bring it to you on this blog too.  The guide does a brilliant job of making a complex subject (colour theory and psychology of colour) easy to understand and apply to benefit your business’ content marketing, web design,......

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Everyday, we see many small businesses that still do not have a website in 2015. The culprits cover the small business spectrum, for example,  builders, electrician, dentists, dry cleaners, fancy dress costume, dog groomers, hairdresser and clothing retailers. This is awfully tragic for a business like us that exists specifically to help these types of local small businesses to sell more and make more profits by taking advantage of all the Web has to offer. These local small service businesses appear to wrongly believe that an online presence and digital marketing will......

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Rand Fiskin at Moz made these comments to describe today’s modern marketers who are required to possess the range of skills outline in the following picture. Rand had this to say about t-shaped marketers: T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. There’s 4 in particular that I’ve seen at Moz (and at other......

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Comments: We usually recommend remarketing marketing messages to visitors to clients’ websites (and visitors that have clicked through on adverts) because these visitors have shown a strong interest in the business’ products or services and they may not convert on their first visit – These are typically the customers that the business is targeting! Remarking is a great way to show these visitors further tailored marketing messages on other websites as they browse the Web.  Remarking is full of risks, when done correctly however, it can lead to more sales and bigger......

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The commerce customer lifecycle podcast series Comments: It is vital that small businesses have good basic knowledge of digital marketing whether you are going to do marketing yourself or outsource marketing. We think this podcast series is a great place to get that knowledge!This post brings you unmissable digital marketing podcasts by Shopify Partners for small businesses that want to build a profitable online business. Each podcast is roughly 40 minutes in length. In Part I of “The Ecommerce Customer Lifecycle,” focuses our attention on the “acquisition” phase and asked the question: “How......

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Comment: Small businesses employ the highest number of people in the UK and drive most of our economic growth. For entrepreneurs, starting your own businesss can enable you to be freed from working for someone else for little reward. At the same time you can get the financial freedom you have always dreamed of, achieve your dreams and make a massive difference to many people. Starting a business is not always easy however, and the road to success can be bumpy, challenging, lonely and expensive. The first step though is to get......

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