Tag: Small Business


The Secret to fantastic Client-Consultant Relationships

The Secrets to Fantastic Client-Consultant Relationships The customer is always right! We have all grown up with this as a fundamental principle of business. Nonetheless, most of us quickly follow that with ‘Yeah right!” There can be no argument that companies (clients) and the digital marketing agencies (consultants) they commission should have a great working relationship. Good client-consultant relationships allow everyone to work harmoniously and focus our energy on achieving the client-business’ goals. In reality, such always-positive client-consultant relationships are few and far between. Who hasn’t experienced the 80/20 rule in which 20......

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How to create a Youtube Channel

How to create a successful Youtube channel infographic The Telegraph reports that Youtube is now officially the second largest search engine in the world. Only Facebook has more daily users, with Google search a distant third. Arguably, its video content will come to dominate the current text and image-heavy Internet that we see today. Businesses struggle to know how to get the maximum returns on investment from this marketing channel that promises so much. This infographic produced courtesy of: We Are Top 10 takes you through what it takes to create a Successful Youtube......

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Pay per click ads on search results page

4 Real Reasons Your Business Needs Pay-Per-Click Marketing So you have setup your business. Your plan for global market domination, endless riches and financial freedom is ready to take off. Your motivation and drive have never been this high since you decide to be an entrepreneur! You know that your website is vital to get the clients whom you exist to serve – it is ready to do the job. But wait, with millions of websites out there, how will yours stand out above the noise? You could always work on your......

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Ideal types of salespeople

Why There Is Only One Type of Ideal Salesperson (infographic) Selling is an essential task for entrepreneurs. Unfortunately, very few of us enjoys performing the role for many reasons. These include a misconception of ‘Sales’. Consequently, many adopt ineffective approaches that ultimately fail to achieve the results they desire. They also often leave a negative impression on prospective clients that further damages the chance that they will return to buy at a future date. This Guest infographic, developed in partnership with SalesForce, shines the spotlight on the reality that it’s up to salespeople to......

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7 Real benefits of social media marketing for business

The 7 Real Benefits Of Social Media Marketing For Business Social media has transformed how many people do business today. Instead of being a digital space for sharing and commenting on photos of babies, pets and foods, social networks enable businesses to connect with their existing customers while also introducing new costumers to their products and services. The surprising fact is that there are still many small and local businesses up and down the country who do not buy into the huge returns that social media offers. These companies are the least......

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Valerie Cheong Took (Business Coach) podcast

Valerie Cheong Took (Business Coach) chats to Eny Valerie is a Business Coach with a difference. She has worked with a number of business owners representing an investment fund, which has invested in those businesses. She now works with a number of clients from self-employed to businesses made up of large teams. Valerie does more than your average business coach because she helps business owners to implement creative ideas into their business and acts as their sounding board so that they can measure how well they are doing. Valerie is passionate about......

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Reality of life for Digital Marketing Apprentice

Reality of a Small Business Digital Marketing Apprentice   Welcome to my first article where I will be discussing my experience and thoughts as a Digital Marketing Apprentice. I will also be talking about our Digital Marketing Consultancy, what we do, our processes and the results of our operations. This blog will also be a good insight for people who may be thinking of applying to become an apprentice under the Apprenticeship Scheme and for those that are looking for services from us but need a little motivation and incentive to make the......

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4Ms Business Foundations Marketing post

4Ms Business Foundation Series – Part 4: Marketing That Sells Marketing is critical for any new business. Unless you have a killer location, how will customers know you exist? ..Consider new ways of growing the business, such as using social network marketing to draw traffic to your website and raise brand awareness (start with the biggest ones first: Facebook, LinkedIn, and Twitter). This form of marketing is essentially free and can help you to market your business for very little cost”. – Michael Evans Marketing is the one area that many start-up entrepreneurs (especially......

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As digital marketing consultants, we know how important the right images are to business’ marketing campaigns! Often, stock images won’t do because they do not always convey the right view for business. Furthermore, people scorn at stock photographs for all sorts of reasons. For a professional look that captures your business in the best light, Professional photography may be the only answer. This excellent guest post by John Ferguson explains how to get the right photographer to capture expert images for any business.  Simple Strategies to get Perfect Professional Photography for Business......

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They say perfect things come in small packages. So here’s a ‘short a but sweet’ Guest post from one of our partners that sheds light on how to make your business memorable to potential clients and partners! Enjoy So what makes a good company and what do you need to do to get started? – Interesting question!   Good businesses engage and captivate their customers. As a customer, you only want to buy from people you trust. Trust is built up over time but first impressions also count. So, let’s talk about......

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