Tag: startup marketing


This is a Guest post by Giacomo at http://www.language-media.co.uk. We like it because it’s short and sweet, while covering some of the Digital Marketing essentials for small businesses and Start-ups in the Internet age. Enjoy Short but complete guide to digital marketing fundamentals In the modern age of technological advancement, digital marketing is a vital element of successfully attracting customers and clients to any small business. However, getting started with it for your small business can seem to be a daunting and overwhelming task for those who are not yet well versed......

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Small Business Digital Marketing Services video This is a brief introduction video to www.smallbiz-emarketing.com’s digital marketing services for small businesses and start-ups in Croydon, London, Surrey and surrounding areas. We hope you agree that this video works like a picture that says a thousand words, only better! On Youtube, you will find several Digital Marketing services videos in all shapes, forms and sizes. We love the video because it does an amazing job of telling our story in under 90 seconds. After watching our digital marketing services video, a contact fedback recently......

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4Ms of Business Foundations Series – part 1: Business models “As a new or potential business owner, you have the advantage of getting it right the first time with the four Ms common to all businesses regardless of size: Model, Management, Marketing, and Money” – Michael Evans As a Digital Marketer, I have quickly learned that my best clients are those with good businesses. The first key element of this is setting up a business with the right foundations. After all, you would not expect a house built on quicksand without the......

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How to make Money on the Internet We love this infographic from http://www.fastcompany.com. It outlines things businesses should do to increase their chances of making money on the Internet.  One of the best things about this infographic is that it is not preaching a get-rich quick scheme. Instead, this small business digital marketing infographic is really detailed, gives practical advice and contains some really useful insights you won’t find on other similar infographics on small business marketing strategies. We talk you through the digital marketing infographic as well, so that you don’t......

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  This post was originally written by a good friend of mine, Simon Thomas, an expert digital marketer and whizz at data analysis. It is reposted here (with minor edits) with his permission. You can see the original post on the Bubblechamber Digital website. When you undertake your marketing activity, do you know exactly how much money you make from it?   If the answer’s yes (and you’re not delusional), I bow down to you.  You are a rare and precious creature. For most of us most of the time, it’s tricky to......

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So you have set up your website and installed anti-virus and spyware software for your business computers. Is that enough security for your online small business’ to meet your legal duties? Sadly for many small businesses and start-ups, the answer is No! Recent high-profile data thefts show that that consumers are right to be extremely worried about whether personal information is safe with large online businesses that spend a lot of money on information security. Online shoppers trust small ecommerce businesses even less. Here, we look at why protecting customers’ information is......

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Everyday, we see many small businesses that still do not have a website in 2015. The culprits cover the small business spectrum, for example,  builders, electrician, dentists, dry cleaners, fancy dress costume, dog groomers, hairdresser and clothing retailers. This is awfully tragic for a business like us that exists specifically to help these types of local small businesses to sell more and make more profits by taking advantage of all the Web has to offer. These local small service businesses appear to wrongly believe that an online presence and digital marketing will......

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Rand Fiskin at Moz made these comments to describe today’s modern marketers who are required to possess the range of skills outline in the following picture. Rand had this to say about t-shaped marketers: T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. There’s 4 in particular that I’ve seen at Moz (and at other......

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Comments: We usually recommend remarketing marketing messages to visitors to clients’ websites (and visitors that have clicked through on adverts) because these visitors have shown a strong interest in the business’ products or services and they may not convert on their first visit – These are typically the customers that the business is targeting! Remarking is a great way to show these visitors further tailored marketing messages on other websites as they browse the Web.  Remarking is full of risks, when done correctly however, it can lead to more sales and bigger......

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The commerce customer lifecycle podcast series Comments: It is vital that small businesses have good basic knowledge of digital marketing whether you are going to do marketing yourself or outsource marketing. We think this podcast series is a great place to get that knowledge!This post brings you unmissable digital marketing podcasts by Shopify Partners for small businesses that want to build a profitable online business. Each podcast is roughly 40 minutes in length. In Part I of “The Ecommerce Customer Lifecycle,” focuses our attention on the “acquisition” phase and asked the question: “How......

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